Natascha Hubert | Founder of Muse Denver
I have always lived
this way.
When women ask about my shoes, my coat, where I ate, what I packed, I tell them honestly. If it is worth the price, I say so. If a Zara piece is the right answer, I say that too. I believe in quality over quantity, but never in pretension. Muse is where I finally gave it a home and made it intentional.
I’m Natascha Hubert, European-born, globally traveled, and based in Denver and Scottsdale. For 25 years I led marketing and brand identity at the highest levels of the architecture and design world, including the privilege of working alongside Zaha Hadid and Thom Mayne. I know what vision looks like, and what it takes to translate a point of view into something coherent, lasting, and beautiful. I do not follow trends. Occasionally one earns my attention and finds its way into my world on my own terms. My inspiration comes from global travel, conversations with artists, European design culture, and a lifelong study of the women who shaped style on their own terms: Jil Sander, Coco Chanel, Miuccia Prada. They were not influenced by the moment. They became the moment. That is the spirit Muse is built on.
This platform is rooted in a lifelong passion for art, architecture, design, fashion, food, and travel. My home is not a catalog. It is 25 years of collected pieces from around the world, living alongside each other with intention. My wardrobe works the same way, and so does my table. I also believe deeply in giving back. Inspired by Brunello Cucinelli’s vision of humanistic capitalism, the idea that commerce and humanity are not opposites. I give my time and talent freely to causes I believe in. I am a natural collaborator who loves bringing people together, including artists, athletes, businesses, and individuals, and creating connections that would not have existed otherwise.
The women who inspire me most — Coco Chanel, Lee Radziwill — never needed an age category. Neither does Muse.
The closest reference point in the lifestyle world is probably Gwyneth Paltrow and Goop — a genuine point of view built into a platform. I admire that deeply. Muse is my version — more personal, more curated, less empire.
Here I share what I find, what I wear, where I go, where I eat, and what inspires me. And for the women who want to go deeper — I also offer personal styling, closet edits, travel curation and home styling, one-to-one.
A shout out to Julie at Max Fashion Denver — who knows my style better than I do most days. Every trip starts with a conversation, weeks before we pack a single thing. And to Holly at Hermès Denver — who has an extraordinary eye for the piece that completes an outfit and makes it unmistakably mine.